Friday, May 6, 2022

Puerto Princesa: Paradise Regained







The Royal Treatment at Puerto Princesa

With safety protocols firmly enforced, Puerto Princesa is poised to again welcome tourists with open arms. In recent years, the highly urbanized city and tourist haven has been paralyzed by the Covid-19 pandemic, then pummeled by Typhoon Odette. But it is now on the road to recovery---as spectacularly as its scenic, romantic and gastronomic attractions.

“The tourism industry is the lifeblood of Puerto Princesa, along with agriculture. Almost 15,000 people directly or indirectly benefit from tourism. In varying degrees, most of the recent construction and development projects are related to tourism: hotel-building, parks, cruise-ship ports, street lights, roads and many more. Unfortunately, some of these have been on hold since the onset of the pandemic,” discloses Demetrio “Toto” Alvior Jr., the city tourism officer.

The Royal Connection

Puerto Princesa, the capital of postcard-perfect Palawan, sprawls across 253,982 hectares of captivating coastlines stretched over 106 kilometers. Due to its strategic geographical location, it has sufficient depth to allow ships of all sizes to anchor, earning a reputation as a “Princess of Ports,” or in Spanish, “Puerto Princesa.”

There’s no contention that Puerto Princesa is one of the country’s greatest pleasures. A holiday destination universally beloved by travelers, beach-combers and trekkers; a bustling business center with a rural allure; a provincial vibe with modern amenities; and a clean and green city recognized for its lush forests, fresh air and frontier character.

Rising Above Covid-19

The city of Puerto Princesa has been struggling to get to its feet since the outbreak of Covid-19 in early 2020. The lack of tourists, which is the main industry, has forced hundreds of tourism-related businesses to close, leaving thousands of tourism workers unemployed.

“The public-health crisis forced them to find alternative sources of income, which was made more difficult because of the restrictions of movement due to several lockdowns,” Mr. Alvior reveals. “One factor of low tourist arrivals is the fluctuating number of Covid cases, which in turn affects the determination of quarantine requirements and national government intervention policies.”

Today, Puerto Princesa is experiencing record lows in terms of economic losses, losing around P5 billion a year for the past two years from potential tourist receipts.

“The City Tourism Department has been strengthening its social media campaigns to encourage local tourists to visit local attractions, in a bid to boost much-needed revenues to the ailing tourism sector,” a cautiously optimistic Mr. Alvior says. “We have one important wish in the City Tourism Department, and that is to prioritize the aids for the Typhoon Odette-affected tourism industry here.”

The goal is to regain the city’s glory as an eco-tourism capital. “Our 2022 goals are full restoration of all the tourist attractions affected by Typhoon Odette such as the completion of the construction of the cruise-ship port and other man-made tourist attractions. There will be wide, extensive and aggressive promotions of Puerto Princesa to the local and international market.”

The Last Frontier

Puerto Princesa has a plethora of tourist spots. But many tourists who visit the city put the Puerto Princesa Subterranean River National Park, one of the New7Wonders of Nature, on top of their list. As the jump-off point for exploring the world-famous Tubbataha Reef, the city also hosts a fair share of adventurers.

“Since the Covid-19 outbreak, we have never ceased to hope that the future will be better. This year 2022 is no different. And while what we want is a full recovery, we cannot afford to be careless when taking big steps. As we begin to truly understand the gravity of the situation, we also come to realize that our moves must be consistent with the bigger picture such as the national situation,” Mr. Alvior says.

Since February 10, the city has been happily welcoming more visitors once again, hoping that the arrival numbers will soon be back to pre-pandemic levels. In this initiative, the tourism department shares the privilege on with the private sector.

“While the government is the administrator of the State, the private sector is the bloodline. The government and the private sector are two inseparable factors for Puerto Princesa to prosper, and more importantly, to recover,” Mr. Alvior says. “The key to recovery is to enable and support the private sector to keep or resume their business operations. When it comes to the city’s biggest partners, apart from government agencies, it is the collective impact of small-business operations.”

Puerto Princesa may be “The Last Frontier,” but the City Tourism Department is confident that it will always be the first choice of every traveler.

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Friday, February 25, 2022

Coco Martin Supports New PartyList


Coco Martin, famously known as Cardo Dalisay on-screen, is making rounds all over as he debuts his endorsement not of the partylist with the same name as his show, but of a new party-list – AP Partylist #AkoyPilipino on Friday, February 25.

 

“Anuman ang hirap na ating pinagdadaanan, may kakampi na tayo…” Martin introduced his new party-list group with first nominee Rep. Ronnie Ong in-action in the background in the partylist’s video now circulating online. He continues, “Ang AP Partylist ang tutulong magbigay ng trabaho at kabuhayan sa mga manggagawang Pilipino.”

 


Rep. Ronnie Ong is Coco Martin’s long-time friend and is nicknamed by PeopleAsia as the “frontliner Congressman.” Ong is known for his various out-of-the-box COVID-19 Bayanihan projects since the first lockdown, such as his #LibrengSakay program for healthworkers, #LibrengGulay program for community kitchens, #LibrengTablets and E-skwela Hub e-learning centers for students and teachers.

 

Before the pandemic, Ong also supported senior citizens looking for employment through his Tulong Pangkabuhayan program, deploying various able-bodied and willing-to-work seniors at airports, public universities and government agencies. During the pandemic, he also helped out-of-work transport workers such as UV Express or FX drivers by employing them as #LibrengSakay drivers, as well as some laid-off ABS-CBN employees who found alternative work as contact tracers.

 

More than just Coco Martin, the all-star cast of Ang Probinsyano forming the famed “Task Force Agila,” has also expressed their support for AP Partylist on their social media pages, sharing the various advocacies of AP Partylist closest to them. “Mula po noong umpisa nakasama na namin si Cong. Ronnie, at kita namin na nagtrabaho talaga siya, naglingkod talaga siya. Kaya ngayon, ang #164 AP Partylist na kasama siya ang sinusuportahan na namin. Sana po ay suportahan niyo rin,” Coco Martin said.

 

 

https://fb.watch/bn-S-15eNk/

 

 

Aside from the endorsement video, AP Partylist also collaborated with OPM artists Bassilyo, Sisa and Smugglaz with their “Ako’y Pilipino,” anthem that sings of the pride, perseverance, and hardwork of Filipinos. They sing, “Ikaw ay magtiwala, magtiwalang may magagawa. Ito na ang panahon, ang tamang pagkakataon, sa bawat daing mo’y magtutugon. Ako’y Pilipinong lumalaban, tumatapang, lalo kung nasusugatan, anumang pagsubok ang daanan, haharapin nang may kagitingan. Itaas mo ang noo, isigaw mo sa buong mundo, ako’y Pilipino.” Both videos are available on Youtube and on AP Party-list’s official social media pages.

 

Coco Martin calls on the audience to join him on his new journey with his new partylist, “Dito na tayo sa biyaheng aasenso ang lahat ng Pilipino… AP Partylist #AkoyPilipino, number 164 sa balota.”

 

Stay updated, for more info, visit:  https://www.youtube.com/watch?v=FHAqU3Ie-mI 

 

and  https://fb.watch/bnvpau0MFE/ 

 



 

 

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NEOPHYTE STREETWEAR BRAND MAKES NAME IN THE CLOTHING INDUSTRY, OPENS FLAGSHIP STORE IN TONDO





 


CHRCTR Clothing, a premium clothing brand originating from the province of Laguna, sets to open its second store in celebration of its first anniversary in Tondo, Manila on February 26. The new entrant clothing brand started its operations in February 2021 in BiƱan, Laguna with the goal to be recognized as a Philippine brand to create a dent in the international streetwear industry.
Strategically located in the most culturally diverse district in the city of Manila, the expansion and opening of CHRCTR Tondo Flagship Store echo the call of the brand to have a bold, compassionate, and distinctive personality for each individual.
 “We are confident that in this rich-cultured streets of Tondo, CHRCTR Clothing will open the opportunity to our kababayan to be bold, be distinct, be the person they want to be,” said JB Gajita, Founder and Managing Director of CHRCTR Clothing. “We started with only 100 shirts on stock, now we are reaching thousands of brave souls nationwide.”
Located along Velasquez Street, the new CHRCTR Tondo Flagship Store will showcase its complete product line from shirts, pants, shoes, caps, socks, and its new HARI NG TONDO branded shirts.
“We rally everyone to wear the brand that defines your personality because you are not like everyone else,” said Gajita. 

For more information about CHRCTR Clothing, please check the following:
Website - www.chrctrclothing.com






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