Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

Haier Philippines President and CEO Sun Liangjun during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.

Haier Philippines executives and partners lead the unveiling of the new Haier UV Cool AI Voice Air Conditioner during the Automatic Center Product Launch

From Left to Right:

Haier AC Product Manager - Mr. Wang Kangning

Haier Vice President - Mr. Xuhong Yan

Haier President & CEO - Mr. Sun Liangjun

Automatic Merchandising Head - Ms. Cheng Del Mundo

Automatic Centre Senior Marketing Manager - Ms. Pearl Perlada

Mr. Herrick Soneja - Automatic Centre District Manager

From Left to Right:

KOL - Ms. Valerie Tan

Haier Senior Marketing Manager - Ms. Angeli Patricio

Haier AC Product Manager - Mr. Wang Kangning

Haier Vice President - Mr. Xuhong Yan

Haier President & CEO - Mr. Sun Liangjun

Automatic Merchandising Head - Ms. Cheng Del Mundo

Automatic Centre Senior Marketing Manager - Ms. Pearl Perlada

Mr. Herrick Soneja - Automatic Centre District Manager

Haier Strategic Channel Sales Director - Mr. Eric Pabustan

Haier Product Manager - Mr. John Torres

Display of Haier’s latest air conditioner lineup featuring the UV Cool AI Voice series at Automatic Center.

Haier Key Opinion Leader Valerie Tan poses with event models during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.

Haier Philippines and Automatic Centre teams together with event models during the Haier Air Conditioner Product Launch at Automatic Centre.

Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.

At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

 

Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

 

The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

 

Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.

Visit: https://www.haier.com/ph/air-conditioners/

Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain

Haier, a home appliance brand, has announced new multi-year global partnerships with Liverpool FC and Paris Saint-Germain. The announcement was made at IFA Berlin, where Haier unveiled its new brand strategy. The agreements unite Haier with two of the most followed football clubs in the world.

These collaborations are part of Haier’s “Home of the Champions” initiative, which aims to align the brand with top-tier clubs and athletes. The partnerships are intended to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide. Haier's values of innovation, precision, and excellence are said to align with the spirit of both clubs, reinforcing a shared commitment to performance and global reach.

 

As part of the partnerships, Haier will engage with fans across stadium, digital, and retail touchpoints. The brand will also deliver exclusive fan experiences and explore the creation of co-branded smart home products designed to bring the energy of a matchday into daily life.

The partnership with Liverpool FC also revives a historic connection. Candy, a brand that is now part of Haier Europe, was the club’s main sponsor in the late 1980s and early 1990s, an era that remains one of the most iconic chapters in the club's history.

Haier's Expanded Sports Portfolio

 

In addition to the new football partnerships, Haier has renewed its strategic partnership with the ATP Tour through 2028. This renewal expands Haier's role as an ATP Gold Partner, now covering both Home Entertainment & TV and Home Appliances categories. This extension will provide Haier with on-court brand visibility, premium hospitality experiences, and on-site product integration at select ATP Tour events. The brand will also benefit from exposure across the ATP’s digital channels, which reach an online audience of more than one billion.

Haier's sports sponsorships also include LALIGA, Liga Portugal, the Royal Moroccan Football Federation, Roland-Garros, and the Mutua Madrid Open. This broad and strategic connection with sports reflects a multisport identity. Haier’s partnerships are built on the belief that sport is a powerful platform to inspire, connect, and create shared value.

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The partnerships aim to turn passion on the pitch and on the court into smarter, more connected living at home.

 

The Struggle of a Solo Mother Supporting Students

The alarm clock rings at 4:30 AM, piercing through the darkness like a cruel reminder that rest is a luxury Maria cannot afford. She rises quietly, careful not to wake her two children still sleeping in the next room. As a solo mother working multiple jobs to support her students through school, her days begin before dawn and end long after midnight. This is not just her story—it is the reality of millions of single mothers worldwide who carry the weight of parenthood, provider, and protector entirely on their own shoulders.

The Financial Tightrope

For solo mothers with students to support, financial strain is not merely a challenge—it is a constant companion that shadows every decision. The mathematics of single-income households are unforgiving. Rent or mortgage payments consume nearly half of monthly earnings, leaving a shrinking pool of resources for everything else: tuition fees, school supplies, uniforms, transportation, food, utilities, and healthcare. When one income must stretch to cover what traditionally required two, something always falls short.

Many solo mothers find themselves trapped in lower-paying jobs because they lack the flexibility to pursue better opportunities. Higher-paying positions often demand longer hours, unpredictable schedules, or the ability to travel—luxuries impossible when you are the only parent available for school pickups, doctor's appointments, and sick days. The career ladder becomes impossibly steep when you are climbing it alone while carrying the full weight of family responsibilities.

The Time Poverty Paradox

Beyond financial poverty exists another, equally debilitating struggle: time poverty. Solo mothers face an impossible equation where twenty-four hours must somehow accommodate forty-eight hours worth of responsibilities. There are no shifts to split, no partner to tag in when exhaustion overwhelms, no one to pick up the slack when illness strikes or emergencies arise.

A typical day involves waking before dawn, preparing breakfast and school lunches, getting children ready and transported to school, working a full shift, rushing to pick up children, helping with homework, preparing dinner, managing household chores, ensuring baths and bedtime routines, and then often working a second job or finishing work brought home. Somewhere in these relentless hours, solo mothers must also find time for parent-teacher conferences, medical appointments, extracurricular activities, and the thousand small but essential tasks that keep a household functioning.

The absence of personal time is profound. Self-care becomes an abstract concept rather than a reality. Exercise, hobbies, friendships, rest—these fall away like excess cargo thrown overboard from a sinking ship. Many solo mothers cannot remember the last time they read a book for pleasure, watched a movie uninterrupted, or slept a full eight hours. The person they were before single motherhood becomes a distant memory, replaced entirely by the role of caregiver and provider.

The Emotional Burden

The psychological weight of solo motherhood is perhaps the heaviest load of all. Constant worry about whether you are doing enough, being enough, providing enough creates an undercurrent of anxiety that never fully subsides. Every setback—a child's poor test grade, a behavioral issue at school, an illness—triggers guilt and self-doubt. Could you have prevented this if you had more time? If you could afford better resources? If you were not so perpetually exhausted?

Solo mothers often describe feeling invisible, their struggles unacknowledged by a society that still operates on the assumption of two-parent households as the default. School events scheduled during work hours, parent volunteer requirements, homework assignments that assume parental involvement and resources—all these highlight the gap between institutional expectations and solo mothers' reality.

The emotional labor extends beyond worrying about immediate needs. Solo mothers carry the weight of their children's futures entirely on their shoulders. They dream of their children attending college, pursuing careers, breaking cycles of poverty—but the pathway seems impossibly distant when you are struggling to afford this month's groceries. The fear of failing your children, of not being able to give them the opportunities they deserve, is a constant ache.

The Support Systems That Fail

Many solo mothers find that the support systems theoretically available to them are inadequate or inaccessible. Government assistance programs, while helpful, rarely provide enough to truly lift families out of poverty. The bureaucracy involved in accessing help is itself a part-time job, requiring documentation, appointments during work hours, and navigation of complex systems.

Family support, when available, can be invaluable—but not all solo mothers have this resource. Some are geographically distant from relatives. Others come from dysfunctional family situations or face judgment rather than support. Friends, while well-meaning, often cannot comprehend the relentlessness of solo parenting until they experience it themselves.

Childcare, essential for working mothers, is prohibitively expensive or unavailable during non-traditional work hours. After-school programs fill quickly and rarely extend late enough for mothers working evening shifts. The informal networks that traditional families rely on—neighbors, friends, community—are difficult to build and maintain when you have no time or energy for social connection.

The Quiet Strength

Yet despite these overwhelming challenges, solo mothers persist with remarkable resilience. They develop skills in budgeting that rival professional accountants, stretching every dollar through careful planning and sacrifice. They become masters of time management, choreographing complex schedules with military precision. They learn to fix broken appliances, help with advanced mathematics homework, nurse sick children, and handle crises with steady competence—all while maintaining the facade of having everything under control.

Their children often become their greatest motivation and their deepest source of strength. The desire to provide better futures for their students drives solo mothers to endure what seems unendurable. Every sacrifice, every exhausting day, every moment of going without is reframed as an investment in their children's possibilities.

The Need for Change

Society must recognize that solo mothers supporting students are not an aberration but a significant demographic deserving of structural support. This means workplace flexibility, affordable childcare, living wages, accessible education funding, and community resources designed around their actual needs rather than idealized family structures.

Until then, solo mothers will continue their daily battles, fighting to give their children stable, loving homes and educational opportunities despite facing odds stacked impossibly against them. Their struggle is not a personal failing but a systematic failure—one that demands acknowledgment, respect, and meaningful action.

In the quiet hours before dawn, as alarm clocks ring and solo mothers rise to face another impossible day, they carry forward with a courage that deserves far more than our admiration. They deserve our support, our advocacy, and our commitment to building a society where no parent must choose between providing for their children and being present in their lives.