There’s More to Your Sensitive Skin

 

Cetaphil continues the National Healthy Skin Mission on its 6th year with Anne Curtis and its most advanced solution for redness-prone skin yet

When it comes to sensitive skin, most people think they’ve got it figured out: until they don’t.

 

 

What many still don’t realize is that sensitive skin is no longer just about occasional redness or dryness. It has evolved. Today, it’s triggered by a complex mix of stress, pollution, lifestyle choices, and climate change, making symptoms harder to decode and manage. While skincare advice is everywhere, the overload of information can often do more harm than good, especially for skin that’s already compromised.

This year, Cetaphil’s National Healthy Skin Mission (NHSM) returns with a bold reminder: “There’s More to Your Sensitive Skin.” Now in its sixth year, the campaign in collaboration with Watsons aims to go deeper—educating Filipinos on the many faces of sensitivity, from redness and irritation to rough texture and post-inflammatory pigmentation.

 

This year’s theme is “There’s More To Your Sensitive Skin,” chosen because Galderma, as Cetaphil’s parent company, noted that most Filipinos don’t know that sensitive skin is a skin condition, not a skin type. “The Philippines is number one in ranking in terms of sensitive skin in Southeast Asia, and number six globally,” said Louie Roxas, General Manager at Galderma Philippines. “With this partnership with Watsons, our vision is for every Filipino to have healthy skin.”

“This partnership marks a significant milestone in providing topnotch dermatological skincare solutions and expert advice to Filipinos, to help them understand that the way to healing sensitive skin is more than just knowing you have sensitive skin. It’s also having the knowledge on how to improve your skin’s health,” said Frank Patricio, Controller, Skincare, Cosmetics & Fragrances - Beauty Business Unit for Watsons.

Introducing the Soothing & Comforting CICA Line

 

Headlining this year’s campaign is the launch of Cetaphil’s latest innovation: the Soothing & Comforting Range, specially developed to instantly reduce redness and provides up to 24 hours of skin barrier protection.

More than just a temporary solution, the new line addresses sensitivity at its core, thanks to Cetaphil’s Power Trio Blend:

● Centella Asiatica – a proven anti-inflammatory that calms and supports skin healing

● Allantoin – a gentle soothing agent that helps relieve discomfort

● Pentavitin – a powerful hydrator that locks in moisture for long-term barrier protection

What sets this range apart is its dual-action approach: it soothes visible redness and strengthens the skin barrier to prevent future flare-ups—an essential upgrade for those who’ve outgrown short-term fixes.

Anne Curtis Leads the Mission

Bringing both star power and relatability to the campaign is Anne Curtis, Cetaphil’s brand ambassador and the featured guest at the NHSM 2025 launch.

“As someone who’s always on the go, I’ve learned how stress, pollution, and even constant makeup can trigger sensitivity. It’s not just about products anymore—it’s about understanding what your skin really needs,” Anne shares. When she became a mother, she noticed her skin changing. “After giving birth, I noticed I was more prone to hyper-pigmentation. I didn’t know this meant I had sensitive skin too.” Her personal journey mirrors the campaign’s message: sensitivity is deeper than it appears, and it deserves expert-level care.

Attendees of the launch can expect exclusive product experiences, limited-time promos, personalized skin consultations, and first dibs on the new Soothing and Comforting Range —making this not just a launch, but a full-on movement toward healthier, stronger skin.

There’s More to your Sensitive Skin

Whether you’re dealing with flare-ups, flakiness, or unexplained redness, Cetaphil’s message this year is clear: it’s time to look beyond the surface. According to Mark Sarmiento, Business Unit Head at Cetaphil, they noted that the Filipino skin care enthusiast has a misunderstanding about sensitive skin. “When the average person thinks they have sensitive skin, they assume that is the only problem. But our learnings from skin experts and Cetaphil Science is that there are different types of sensitive skin: sensitive skin that is redness-prone, hyperpigmentation-prone, or even for babies.”

With dermatologist-developed solutions and a deeper understanding of sensitive skin, Cetaphil is here to help you understand it, treat it, and protect it with targeted solutions, no matter what kind of sensitive skin..

For more information on Cetaphil and the National Healthy Skin Mission, follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are available at Watsons, SM Beauty, and Watsons online.

 

 

GGG

L’ART DU LAVAGE — The Art of Washing

Haier Launches Its New Washing Machine Line in an Evening of Art and Innovation

 

Haier Philippines brought together culture, fashion, music, and technology in a grand event titled “L’ART DU LAVAGE — The Art of Washing”, where guests experienced firsthand the artistry and innovation behind Haier’s newest washing machine line.

 

The program began with a touch of elegance as guests arrived to the sound of live violin music, setting a refined mood during registration. A cultural dance performance followed, showcasing movement and color that celebrated artistry—an apt introduction to an evening that promised both style and innovation. Warm greetings from Haier executives, together with a video message from company representatives abroad, welcomed the audience and provided context on the inspiration behind the launch.

 

The highlight of the night was the dramatic unveiling of Haier’s new washing machine models. Presented through a fusion of models, dancers, and stage effects, the moment captured both the beauty of design and the sophistication of technology. The Haier HW140-BD14387GNU1, a 14.0 kg front-load washing machine, drew attention with its Direct Drive motor, colorful touchscreen panel, Wi-Fi capability, and advanced functions such as AI wash, smart dosing, ultra fresh air, and Haier’s Essence Wash 2.0. With its tempered glass design, it balances modern aesthetics with everyday practicality. Alongside it, Haier introduced the HW120-BPD14367S8U1, a 12.0 kg model that carries a BLDC motor, colorful touchscreen, Wi-Fi, AI wash, smart dosing, and the same Essence Wash 2.0 system. Slightly smaller in capacity yet equally feature-rich, it provides households with a flexible option depending on their lifestyle needs. Completing the lineup was the Haier HS120-BR1BU, a 12.0 kg washing machine equipped with Double Drive technology for enhanced cleaning performance and Fresh Air functionthat helps keep clothes hygienic and fresh even after the wash. With its modern design and efficient features, this unit added another dimension to the range, offering guests a clear look at Haier’s versatility in fabric care solutions.

 

Adding context to the launch, GFK speaker Timothy Lazaro shared insights on consumer trends in the home appliance market, emphasizing how technology and convenience continue to shape the way households choose their appliances. A detailed product presentation followed, demonstrating how the new washing machines are built to handle diverse laundry needs with ease and efficiency.

The evening also gave space for personal storytelling. Lifestyle content creator Jenela in Japan shared her testimonial about her Haier washing machine experience, noting how the product has simplified her laundry routine. A short Q&A session allowed guests to connect her experience with their own household needs, making the presentation more relatable.

Beyond product discussions, guests enjoyed an interactive product experience area where they could explore the washing machines up close, observe live demonstrations, and see the technology in action. This hands-on element allowed the audience to appreciate not just the design but also the performance of the appliances.

The celebration continued with dinner accompanied by live vocal performances, further setting the atmosphere for an evening that balanced entertainment with product discovery. One of the most creative segments of the program was the fashion show, which highlighted three sequences—office wear, silk, and gowns. Each sequence was paired with live singing performances and ended with a symbolic gesture: the last model placing clothes into a Haier washing machine. This theatrical presentation reinforced the theme of fabric care and illustrated how the right washing machine preserves the beauty and integrity of garments.

As the night progressed, guests were treated to another round of live performances, including a violin interlude and a dance showcase. Raffle draws brought excitement and energy, with winners taking home prizes that added to the celebratory atmosphere. Closing remarks and a final toast wrapped up the evening, leaving attendees with a lasting impression of how Haier continues to merge technology and lifestyle in meaningful ways.

By the end of L’ART DU LAVAGE, the message was clear: washing clothes is not only a daily necessity but can also be reimagined as an art form when paired with thoughtful design and advanced technology. Through this launch, Haier reminded its guests that caring for fabrics is not just about cleanliness—it is about preserving the beauty and comfort of everyday living.

 

 

 

Calbayog Water inaugurates septage treatment facility in Calbayog City

Marking a significant step toward improved sanitation and environmental stewardship, Manila Water Non-East Zone operating unit Calbayog Water officially inaugurated its Septage Treatment Facility (SpTP), in Barangay Dinagan, Calbayog City, Samar.

The event was attended by key officials of Manila Water Philippines Ventures (MWPV), led by Melvin John Tan, Chief Operating Officer, and Roberto Vasquez, Regional Operations Group Director for VisMin. Calbayog City Mayor Reymund Uy also graced the occasion, expressing strong support for the initiative.

“This facility represents a major leap in improving the quality of life for our constituents. I commend Calbayog Water and its partners for their commitment to building not only infrastructure but also a healthier future for our people,” said Mayor Uy in his address.

The newly inaugurated facility, which is the first SpTP in Calbayog City to cater to residential customers, is equipped with an initial treatment capacity of 10 cubic meters per day (CMD), with a scalable design that can expand to 20 CMD—ensuring it can meet the city’s growing sanitation needs. Once fully operational, it will serve up to 15,000 households on a five-year desludging cycle, operating 240 days annually.

 

At the heart of the facility is the i-TECH Packaged Sewer Treatment Plant (STP), a compact and robust system that utilizes advanced membrane bioreactor (MBR) technology. This state-of-the-art solution effectively removes contaminants and pathogens, including nitrates and phosphates, ensuring compliance with the Department of Environment and Natural Resources (DENR) effluent standards.

Strategically constructed to align with Calbayog’s long-term environmental and public health objectives, the SpTP is designed to prevent groundwater contamination, reduce waterborne diseases, and elevate the city’s overall sanitation landscape. It also supports compliance with the Philippine Clean Water Act of 2004 by ensuring safe collection, transport, treatment, and disposal of septage.

The inauguration underscored the strong collaboration between public and private sectors. As a subsidiary of MWPV, Calbayog Water Company emphasized that the facility is part of its broader sustainability and service expansion strategy.

“The inauguration of this facility marks not only the completion of a project but the beginning of a healthier, more sustainable future for Calbayog. We are proud to partner with the local government and our stakeholders to bring essential sanitation services closer to the people,” said Tan.

Guests were also given a guided tour of the facility, showcasing its innovative design, operational processes, and sustainability features.

This initiative stands as a testament to Calbayog Water’s commitment to delivering innovative and inclusive water and sanitation solutions—ensuring that no community is left behind in its mission to provide safe water and proper sanitation for all.