Wednesday, November 26, 2025

Rex Education Honored with Two Major Wins at the 47th CMMA Awards





PHOTOS CAPTION: REX proudly receives two awards at the 47th CMMA Awards: *Best Children’s Magazine* for The Bread Basket and *Best Editorial Cartoon* for the Sinag/The Catalyst piece “Mass Deportation of Undocumented Filipinos in the US.” Photo credit to Catholic Mass Media Award
Rex Education achieved another significant milestone with two major recognitions at the 47th Catholic Mass Media Awards held on November 19, 2025 at the Citystate Hotel Tower in Ermita, Manila. The awards highlight the organization’s ongoing commitment to producing educational content that informs, inspires, and nurtures the mind and the heart of every Filipino learner.
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REX received the Best Children’s Magazine award for The Bread Basket and Best Editorial Cartoon award for the piece published in Sinag/The Catalyst titled “Mass Deportation of Undocumented Filipinos in the US.” These honors emphasize the importance of educational materials that blend academic relevance with creative and responsible storytelling and meaningful social reflection.
In the field of education, values-driven and thoughtfully crafted media remain essential in helping learners understand themselves, their communities, and the world around them. Publications such as The Bread Basket support children in developing empathy and curiosity through stories that speak to their experiences. Editorial works like the award-winning cartoon in Sinag/The Catalyst encourage students to think critically about current issues in ways that are clear and accessible. These contributions uplift, guide, and help build character of young readers toward becoming informed and responsible citizens.
These recognitions serve as a quiet but powerful affirmation of the work that happens every day within REX’s creative and editorial teams. Behind each publication are authors, editors, illustrators, and partners who approach their craft with purpose and a deep understanding of the role education plays in shaping learners and communities. Their passion allows REX to produce content that inspires curiosity, encourages reflection, and fosters conversations that lead to growth.
The Catholic Mass Media Awards have long recognized media that uplifts, guides, and forms values, and to be counted among its honorees reinforces REX's commitment to continually raise the standard of learning materials in the Philippines and to contribute to the development of content that strengthens values formation.
REX extends its heartfelt thanks to the Catholic Mass Media Awards for this recognition and to the entire REX community whose dedication makes achievements like these possible. As the organization continues to grow, it remains steadfast in its mission to empower Filipino learners and help shape a future rooted in truth, compassion, and lifelong learning.

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Thursday, October 9, 2025

Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!

Haier Philippines President and CEO Sun Liangjun during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.

Haier Philippines executives and partners lead the unveiling of the new Haier UV Cool AI Voice Air Conditioner during the Automatic Center Product Launch

From Left to Right:
Haier AC Product Manager - Mr. Wang Kangning
Haier Vice President - Mr. Xuhong Yan
Haier President & CEO - Mr. Sun Liangjun
Automatic Merchandising Head - Ms. Cheng Del Mundo
Automatic Centre Senior Marketing Manager - Ms. Pearl Perlada
Mr. Herrick Soneja - Automatic Centre District Manager

From Left to Right:
KOL - Ms. Valerie Tan
Haier Senior Marketing Manager - Ms. Angeli Patricio
Haier AC Product Manager - Mr. Wang Kangning
Haier Vice President - Mr. Xuhong Yan
Haier President & CEO - Mr. Sun Liangjun
Automatic Merchandising Head - Ms. Cheng Del Mundo
Automatic Centre Senior Marketing Manager - Ms. Pearl Perlada
Mr. Herrick Soneja - Automatic Centre District Manager
Haier Strategic Channel Sales Director - Mr. Eric Pabustan
Haier Product Manager - Mr. John Torres

Display of Haier’s latest air conditioner lineup featuring the UV Cool AI Voice series at Automatic Center.

Haier Key Opinion Leader Valerie Tan poses with event models during the Automatic Center Air Conditioner Product Launch held on October 3, 2025.



Haier Philippines and Automatic Centre teams together with event models during the Haier Air Conditioner Product Launch at Automatic Centre.


Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.
At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.
 
Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.
 
The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.
 
Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.
The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.
Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.


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Sunday, October 5, 2025

Haier Announces New Partnerships with Liverpool FC and Paris Saint-Germain



Haier, a home appliance brand, has announced new multi-year global partnerships with Liverpool FC and Paris Saint-Germain. The announcement was made at IFA Berlin, where Haier unveiled its new brand strategy. The agreements unite Haier with two of the most followed football clubs in the world.

These collaborations are part of Haier’s “Home of the Champions” initiative, which aims to align the brand with top-tier clubs and athletes. The partnerships are intended to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide. Haier's values of innovation, precision, and excellence are said to align with the spirit of both clubs, reinforcing a shared commitment to performance and global reach.

 

As part of the partnerships, Haier will engage with fans across stadium, digital, and retail touchpoints. The brand will also deliver exclusive fan experiences and explore the creation of co-branded smart home products designed to bring the energy of a matchday into daily life.

The partnership with Liverpool FC also revives a historic connection. Candy, a brand that is now part of Haier Europe, was the club’s main sponsor in the late 1980s and early 1990s, an era that remains one of the most iconic chapters in the club's history.

Haier's Expanded Sports Portfolio

 

In addition to the new football partnerships, Haier has renewed its strategic partnership with the ATP Tour through 2028. This renewal expands Haier's role as an ATP Gold Partner, now covering both Home Entertainment & TV and Home Appliances categories. This extension will provide Haier with on-court brand visibility, premium hospitality experiences, and on-site product integration at select ATP Tour events. The brand will also benefit from exposure across the ATP’s digital channels, which reach an online audience of more than one billion.

Haier's sports sponsorships also include LALIGA, Liga Portugal, the Royal Moroccan Football Federation, Roland-Garros, and the Mutua Madrid Open. This broad and strategic connection with sports reflects a multisport identity. Haier’s partnerships are built on the belief that sport is a powerful platform to inspire, connect, and create shared value.

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The partnerships aim to turn passion on the pitch and on the court into smarter, more connected living at home.

 


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