Thursday, August 19, 2021

JGF’s Farmer Entrepreneurship Program: Enabling Growth, Sharing Joy

Jollibee Group Chairman and Founder Tony Tan Caktiong, decided to pursue a bold and valuable idea back in 2008. He thought: what if the company were to buy directly from farmers so they can have a regular and stable market to sell to? This comes from a recognition that even if agriculture is one of the country’s key sectors, farmers remain to be among the country’s most vulnerable, and their lack of opportunities and resources prevents them from earning a higher income. 
 
Products grown with Joy. Jollibee Group Foundation’s Farmer Entrepreneurship Program enables farmers to become entrepreneurs who supply big buyers such as the Jollibee Group    
Jollibee Group Foundation (JGF), the company’s social development arm, then took on the challenge of translating the idea into the Farmer Entrepreneurship Program (FEP), which would eventually link small-scale farmers to their supply chain. 
 
Today, the white onions, green bell peppers, tomatoes, and other vegetables that the company uses in Jollibee, Chowking, Greenwich, and Mang Inasal come directly from small-scale farmers across the Philippines. JGF gives us a peek into how over 500 farmers from 17 farmer groups have Grown with Joy and earned their place in big markets in the video essay that the Foundation recently released. 
 
Enabling Growth 
 
At the heart of FEP is a stack of interventions that help farmers sharpen their technical skills and business acumen. JGF starts by partnering with organizations across the country to help farmers form clusters, so they can collectively meet the volume and quality requirements of big buyers and market their produce. 
 
In 2018, JGF developed a training program to train Agro-entrepreneurship Facilitators who guide farmer groups towards becoming farmer entrepreneurs. This year, JGF brought this training program online in partnership with Xavier University – Ateneo de Cagayan entitled “Agro-Entrepreneurship for Inclusive Value Chains: An Introduction.” 
 
As a group, FEP farmers can scale their operations, successfully maintain their status as Jollibee Group suppliers and find other markets. Growing and scaling means that farmer groups need to comply with standards such as the Philippine Good Agricultural Practices (PhilGAP) promoted by the Department of Agriculture. 
 
A requirement of the Jollibee Group among its agriculture-based suppliers, PhilGAP guides farmers in addressing different aspects of on-farm production and post-production processes that result in safe and quality agricultural products. 
 
ince 2009, FEP farmers have consolidated and delivered more than 7,000 metric tons or 700 truckloads of vegetables to the Jollibee Group, earning more than P300 million in total sales. Furthermore, 94% of FEP farmer groups are already GAP-certified as the others continue to work towards this milestone. 
 
 
Sharing the joy 
 
 
“It brings us real joy that We have helped hundreds of farmers embark on a journey to rediscover and even totally embrace farming. FEP has emboldened them to dream bigger and has given them the tools necessary to turn them into reality,’’ says Gisela Tiongson, JGF Executive Director. 
 
Ligaya Miras, a farmer leader of Lamac Multi-Purpose Cooperative in Cebu City reflects on her journey. “Being an FEP farmer means I am not just a farmer, but also an entrepreneur.’’ She adds, “Farming is not just a source of livelihood. For me, it is a mission. If there are no farmers, who will feed people? I am proud to be a farmer.’’ 
 
From the white onions used in the Jollibee Yumburger, to the spring onions sprinkled on the Chowking Chao Fan, and the green bell peppers we enjoy in the Greenwich Hawaiian Overload Pizza—FEP farmers truly help spread the joy of eating among countless Filipinos every day. 
 
To learn more about the Farmer Entrepreneurship Program and to watch the video essay inspired by the growth of FEP farmers, visit the Jollibee Group Foundation official Facebook Page at fb.com/JollibeeGroupFoundationInc. OTHER PHOTOS:
 
 
To date, Jollibee Group Foundation's Farmer Entrepreneurship Program has enabled 14 farmer groups composed of more than 500 farmers to deliver over 700 truckloads of vegetables to the Jollibee Group since its launch in 2008.

Farmers who are part of the Farmer Entrepreneurship Program help the Jollibee Group spread the joy of eating by supplying the ingredients for some of the favorite products from Jollibee, Chowking, Greenwich, and Mang Inasal

 
 
 
About Jollibee Group Foundation 
 
As the social development arm of Jollibee Group, the Jollibee Group Foundation implements programs on agriculture, education, and disaster response with partner communities nationwide. 
 
About Jollibee Group 
 
Jollibee Group is one of the fastest-growing Asian restaurant companies in the world. It operates in 33 countries, with over 5,800 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Italy, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Japan, and India. 
 
Jollibee Group has eight wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, and PHO24 in the Philippines; Dunkin’ and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 50% ownership in a joint venture established to operate and expand Yoshinoya in the Philippines. Yoshinoya is one of the largest and most recognized Japanese restaurant brands globally and is the company’s first-ever Japanese food chain. 
 
Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 100% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States. 
 
Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction. 
 
Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, in line with its mission of serving great tasting food and spreading the joy of eating to everyone. 
 
To learn more about Jollibee Group, visit www.jollibeegroup.com 
 
For inquiries on this article, please contact: 
Abi Matsuzawa +639175585934 / abi.matsuzawa@fullcirclecomms-pr.com

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Tuesday, August 17, 2021

Glam-Up a Bit With Eyelash Extensions

If the eyes are the windows to the soul, then lashes are definitely the gatekeepers. And, it’s no secret that lashes have been having a moment for a while now. Having the fact that wearing face masks is a must and the new normal these days.. 

 

So, lately I've been thinking to glam up myself for I'll be turning 40 in a few days time.. and there's nothing I can think of but to have an eyelash extension. I scheduled an appointment to do home service and good thing is that a colleague of mine have a sister that offers home service.


 


Since it's the era of face masks, and can't wear full face make up, all we can do is just make our eyes look amazing, glamorous and tantalizing by enhancing the beauty of our eye lashes. 

Thank God that Monica is around to do the trick! 





Speaking of eyelash extensions, here are some few DOs and DON'Ts to take care of it. 

  • DON’T get your extensions wet for 24-48 hours after application. To be safe, avoid excessive heat for the first couple of days as well, 
  • DO make sure your lash artist uses individual lashes, NOT clusters. Applying one single extension to one individual lash ensures a much more natural look. 
  • DON’T use oily products near your eyes. Oil can degrade the adhesive and shorten the life of your extensions. Instead, use oil-free after care products (like oil-free makeup remover) to help your lashes last.     
  • DON’T forget to brush your lashes. Brushing both your extensions and natural lashes regularly will keep them looking full and beautiful while also clearing our any debris or bacteria.

 


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Sunday, August 15, 2021

Coffee Date with my Girls

Tried squeezing some time to get out of the house with these pretties.. decided to bring them to my favorite coffee shop. 

Actually, this coffee date was held on two different days. As you all know, I only have scooter as my means of transport, and my girls are not the slim type. So I have to take them on different dates. :) 

But it was worth it! They both enjoyed the place and the snacks we had.. Plus I get to bond with them both. 


 

 



















Eldest was so fond of the idea of lots a books on the coffee shop. While the youngest was overwhelmed with the board games and the beauty of the place itself.
 
They both wanted to come back, but they both hope that we go there all at once! hahaha gotta try that one some time soon.
 
 
 
 
 
 
 
 

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